Estepona will host the tenth World Ham Competition from August 8 to 17
The gastronomic event will feature 65 exhibitors, free concerts, and performances by artists like Joana Jiménez and Mojinos Escozíos.
Estepona will host the 10th edition of the World Ham Contest ‘Popi, City of Estepona’ from August 8th to 17th, a gastronomic event declared ‘A Celebration of Tourist Interest in Andalusia,’ featuring 65 exhibitors, free concerts, and more than 200 professional ham cutters.
Estepona is preparing for the 10th edition of the World Ham Contest ‘Popi, City of Estepona,’ which will take place from August 8th to 17th along the town’s promenade. This event, recognized as a Celebration of Tourist Interest in Andalusia, has become one of the largest gastronomic fairs on the Costa del Sol, focusing on Iberian ham and pork products.
The event is organized by professional ham cutter José María Téllez ‘Popi’ and the Estepona Town Hall, with the support of ‘Sabor a Málaga,’ the Provincial Council of Málaga, and the Andalusian Ministry of Tourism.
With an estimated 500,000 visitors, the fair will be open from 7:00 p.m. to 2:00 a.m. daily, featuring 65 exhibitors and more than 200 professional ham cutters. Visitors will have the opportunity to taste a variety of local products, including Iberian ham, cheeses, artisanal breads, and regional drinks, such as wines with DOP Málaga and Sierras de Málaga, as well as Málaga craft beers.
The event is focused on boosting the agri-food sector, promoting not only Iberian ham but also other local products from the region. Attendees can enjoy freshly cut ham at affordable prices, with a plate of ham and wine or beer for just five euros.
The World Ham Contest has become one of the most anticipated events of the summer in Estepona, not only for its gastronomic significance but also for its economic impact, drawing thousands of tourists and local residents. The event further strengthens Estepona's image as a quality destination on the Costa del Sol while highlighting local gastronomy.
Sign up for the next Networking event by Mejorllamaajavier at Savage Coworking Estepona.
Estepona’s Mayor, José María García Urbano, expressed his satisfaction with the event, emphasizing that “the World Ham Contest not only highlights one of our most iconic culinary products but also positions Estepona as a leading destination for gastronomic tourism.”
José María Téllez ‘Popi’ commented that this edition is a milestone in the history of the event, adding, “Each year, expectations are exceeded, and both local and international participation continue to grow.”
The World Ham Contest ‘Popi’ began as a modest gastronomic showcase and has grown over the years to become a prominent event for both food enthusiasts and tourists visiting the Costa del Sol every summer. Its growth has been supported by the collaborative effort of the organizers and local institutions, making it an economic driver for the region.
The 10th edition of the World Ham Contest promises to be an unforgettable event, combining gastronomic delights, music, and culture. The inauguration will take place on August 8th at 9:30 p.m., with a special performance and the presence of TV presenter Eva Ruiz. Over the ten days of the event, visitors will have a unique experience in the heart of Estepona.
For more details, visit the Estepona Town Hall website for the full event program.